GM has already had quite a few difficulties recently. Its latest recall has only added to its problems. The car manufacturing behemoth announced recently that almost 1.5 million vehicles were recalled, and the recall would cost the company $300 million in its first fiscal quarter.
The Recall: An Overview
The recalls involve three different types of cars, and come as the result of a thorough internal review of safety procedures and standards among the company’s line of vehicles. This review itself was the result of a previous recall regarding problems with a GM ignition switch which resulted in another 1.6 million cars being recalled.
The ignition switch recall led to multiple lawsuits and an investigation by the federal government. This is because some company documents revealed that GM knew of the problem back in 2001, but only recalled the cars in February of this year. A dozen deaths and 31 accidents are known to have been the direct result of the ignition switch issue.
What GM is Doing to Fix the Situation
In order to avoid situations like this in the future, GM decided to conduct a thorough internal review to make sure all of its cars were safe. A company spokesperson blamed the ignition switch issue, and the amount of time it took for the company to issue a recall on a breakdown in their company communications system.
The spokesperson resolved to correct this communications issue so that problems such as this one do not occur again in the future. Naturally, by improving communications about safety issues, the company will also avoid lawsuits and the scrutiny of the federal government.
Cars Involved in the Recall
The cars involved in the latest recall include:
- 2008-2013 GMC Acadia
- 2008-2010 Saturn Outlook
- 2008-2013 Buick Enclave
- 2009-2013 Chevrolet Traverse
The problem found that led to this particular recall involves the airbag warning light. According to GM, there is a chance of wire failure in the case of a crash which might cause the side airbags not to deploy.
This could lead to drivers and passengers being hurt in a crash, or worse.
As part of the recall, 63,900 Cadillac XTS full-size sedans of the 2013 and 2014 models were also targeted. However, the problem with this relatively small batch of cars was different than was the case with the cars involved in the main part of the recall.
With the Cadillacs, there is a plug in the brakes that is prone to coming loose, which can corrode the brake pads and overheat them, which could then cause a fire in the engine compartment, which could be dangerous on the road.
These latest recalls, though necessary, are not doing anything to help GM’s tarnished reputation. This could not have come at a worse time for GM, as the company was just starting to regain some of its former respect as an automobile manufacturer when the recalls occurred.
However, by doing a preemptive safety check, and issuing a recall right away when problems were discovered, the company is also sending a message that they take safety seriously and are a car company that can be trusted. Whether the public will accept this message remains to be seen.